Here are some upcoming rum releases for the US market approved in July 2023. These are only label approvals recorded at the US TTB, there’s no news on when these will actually hit stores (though a few are already available for pre-sale online). Anything else filed in July that’s approved in August will be included in next month’s report.
This post covers rum label approvals from July 2023. I don’t include flavored/spiced rums. This month we have releases from Rolling Fork, Barbancourt, Hampden Estate, Dillon, Goslings, Monymusk, Privateer, Raising Glasses, Bayou, Grander, Virago, and Royal Cane as well as several new brands from Mauritius and Indonesia and a new rum and clairin from Haiti as well as new Panama rum releases from Kirkland (Costco).
Here are some upcoming rum releases for the US market. These are only label approvals recorded at the US TTB, there’s no news on when these will actually hit stores.
Going forward I’ll post this the first week of each month covering the previous month. Since this is the first month I’ve done this, I’m including labels approved before June that haven’t hit markets yet.
In this batch we have releases from Beenleigh, Foursquare, Hampden Estate, Holmes Cay, Dead Reckoning, Privateer, El Dorado, Grander, ImpEx, Paranubes, Transcontinental Rum Line, Clairin Casimir, Montebello, Dillon, Kaniche, Chicago Cane Collective, Vieux Labbe, Kuleana, Alambique Serrano, and Casa Mendez.
Privateer re-filed several of their labels last month, I assume it was due to an error on the earlier filing. I’ve included both versions here for reference.
There are a lot of images here, so be patient loading the page. I hope you find this useful!
TLDR: Not all beer is pasteurized. Many (most?) craft breweries skip this step because pasteurization equipment is expensive. The alcohol and hops in regular beer help protect drinkers from most hazards (an infection might lead to sour off-flavors but things like listeria are less likely).
NA brands have struggled with hit-or-miss quality controls (unintended funky, sour flavors, burst packages from accidental secondary fermentation) and safety issues (Guinness’ recall of NA beer due to unsafe biological contamination). Some brewers insist on tunnel pasteurization (this takes filled bottles and cans through a small tunnel where they’re sprayed with hot water and is a good way to pasteurize everything (from the liquid to the container itself) in one go), but this is expensive equipment that small brewers can’t afford. Other brewers see this as a gatekeeping exercise that supports larger breweries, and they insist they have their own, often proprietary methods of keeping their product stable and safe. The GBH article doesn’t go into this, but there’s also some controversy over whether NA beer can be properly and safely served in a draft system or not.
Donald B. Humphrey managed several nightclubs and bars in Atlanta in the late 1960s and 1970s. I’m flipping through his self-published 2021 memoir “A Life of Blessings And Then Some”. As with most self published memoirs, this one could have used an editor, but there are some interesting bits in the latter third of the book that cover the Atlanta drinking scene at the time. Humphrey died in early 2022, so there’s not an opportunity to ask for clarification on the details that aren’t so clear in the text.
Don got his start in Atlanta’s bar and nightlife scene running a topless bar behind the Loew’s Grand theater after retiring from law enforcement. He and his wife both managed operations there until the owner began taking money from their paychecks to fund his lifestyle, and they opened their first bar, Bottoms Up in the Georgian Terrace Hotel across the street from the Fox Theater. It was another go-go lounge, showing that Atlanta’s reputation for these sorts of bars isn’t a new thing (he also took over Kitten’s Korner at Peachtree and 6th, and you won’t be shocked to hear it was intended as competition for Atlanta’s new Playboy Club).
I’m including these details here just to share a glimpse into how far things have come in Atlanta and Georgia. I may write a larger, better researched piece later because this is all very interesting history to me.
If you’re avoiding Bacardi because of their support for Russia, you need to watch out for more than just rum. If you’re not sure what I’m talking about here, let me bring you up to speed:
Last year Bacardi condemned Russia’s invasion of Ukraine. They announced they’d stop selling their brands in Russia as many others have as well.
At some point last year that verbiage disappeared from their website in the hopes that everyone would forget.
Bacardi Russia announced a tripling of net profits for 2022.
People started to notice. At least a little bit, because war news fatigue is real if you’re not actually part of the war. But it’s still hard to hide profits like that, especially after going back on your word.
There’s understandable outrage over this in the spirits world, but remember that Bacardi doesn’t just make rum. They own quite a few other brands across many different spirits, so if you’re looking to avoid them at your bar here’s a list to keep in mind.